3 Ways You can Create More Value for Your Customers
As a business owner, you already know that you need to provide value to your customers. “Provide value,” they say. “You’ll get more customers,” they say. And you nod your head and whole-heartedly agree. Of course, you’re going to provide value to your customers. As a service provider, it’s what you do every day.
Let’s start by defining what it really means to provide value to someone. To me, the term “ providing value” simply means that the tangible or intangible benefits I am receiving are worth more than the price I paid for a service or product.
But definition aside, what does it really mean to provide value? And how do you know if you are doing this in your business? Of course, the answer will be unique to you and your individual business but I have come up with a few ideas to help you get started.
Here are three ways you can begin to create more value for your customers:
1. Understand what your customer values
This sounds obvious but how can you provide value unless you know what your customer finds valuable? To fully understand this you need to begin to see your business through their eyes.
What is the problem that your product or service is solving for this person? Shifting your perspective in this way will help you begin focusing on the benefits of what you are offering rather than just the features of your product or service.
Create customer personas of your future and current customers. This will give you insight as to what is important to them, the challenges they face, and the problem you can solve for them. It will also serve as a guide for you when you are creating a content marketing strategy to reach this person.
2. Make your customer feel valued
Why do customers continue to buy from you? We know it is not necessarily because of a discount or low price point because an unhappy customer will leave regardless of how low the price is.
Customers continue to buy your product or service because of the relationship they have built with you or your company. As this article points out, people do business with people they know, like, and trust.
To do this, you need to begin to deliver unexpected, intangible value. This could include personalized service, responding to their concerns with a sense of urgency, and attention to detail.
Take Starbucks as an example of this: every time someone buys a latte the barista asks for the person’s name and writes it on the cup. It is a very small gesture but now the customer feels valued and they begin developing a relationship with the Starbucks brand. (This Starbucks lifer is speaking from experience!)
3. Create a content marketing strategy that demonstrates your values
Let’s face it, most of us are pretty much over annoying ads and salesy social media campaigns. But what is content marketing and how can you utilize it in your own business?
First, let’s break down what content marketing actually is. Content is simply information that is available online. Your content should be entertaining, informative, and worthwhile for the person consuming it.
You can create different forms of content to appeal to a certain audience. Content marketing is then taking that content and using tools, like a blog or social media, to promote your content to current and future customers.
Content marketing is so effective because it:
Brings in more traffic
Increases brand loyalty
Builds your reputation in your industry
Can increase website conversions
35 percent of B2B entrepreneurs have a documented content marketing strategy. However, 54 percent struggle to produce engaging content and 50 percent struggle to produce it effectively.
This is where it can be helpful to hire someone who specializes in content marketing. Let’s face it, you don’t exactly have an abundance of free time. Hiring a skilled writer to create a content strategy, an editorial calendar, and write blog posts will not only increase your ROI, it will save you tons of time and frustration.
As a writer, I know how frustrating it is to stare at a blank screen, not knowing what to write. For more tips on creating great content or to learn more about my services, feel free to email me at firstname.lastname@example.org.